The first call
Twenty minutes, no deck. He tells you whether a seat fixes your problem, including when the honest answer is that it does not.
The person accountable
Ibtesam Asif
Founder of Soft Home Global. On every account personally. The person who agrees the work is the person accountable for it, and he stays on the account rather than handing you to a manager who was not in the room.
Why this page exists
You are being asked to hand a stranger a login to your practice
That is what an outsourcing decision actually is. Someone in another country gets a named account in the system holding your patients, your claims and your revenue.
Most sites answer that with a stock photograph and a sentence about twenty years of excellence. You cannot check either. So this page gives you the face, the name, the city, the other company, and the profiles — and every claim on it is something you can verify before you spend a rupee or a dollar.
Before this company
The company is new. The person is not.
Soft Home Global was founded in February 2026, and that is a fair thing to weigh. It is also the least interesting fact available, because the question underneath it is whether the person running it has done difficult work before and finished it.
- Building since 2014. Self-taught, starting at fourteen, from static pages to client projects while still at school.
- BS Computer Science, Bahria University, 2018 to 2022.
- Employed in the Pakistani technology industry through university, including a DevOps role at an established enterprise software firm and engineering work at a metering company.
- Then business development at a software house, winning international client work on a bidding platform and carrying a target. This matters more than it sounds for a company you are considering buying from: the person selling to you has done the job of selling before, which is why the first call is twenty minutes and not a deck.
- Delivered an overseas platform build in 2022 as an independent contract, start to finish, for a client who found him rather than the other way round.
- Founded Eon Weave Labs in 2024, a technology company that still operates, disclosed here and on the questions below rather than discovered later.
- Founded Soft Home Global in February 2026 and built the delivery floor before selling a seat on it, which is the opposite order to most of this industry and the reason a seat can start in days rather than after a hiring round.
Twelve years of building things, a computer science degree, enterprise employment, and two companies founded. None of that is a promise about your accounts receivable. It is the answer to a narrower and more reasonable question: whether the person who takes your call has finished hard things before.
Accountability
What he is personally responsible for
Not a job description. The specific things that land on him when they go wrong.
Who sits on your account
A named person, not a pool. He picks them, trains them on your workflow, and tells you if that person changes.
The Friday report
What was done, the numbers you chose, and what went wrong. He writes it. Bad weeks are reported as bad weeks.
The security refusals
BAA before access. Named logins. Nothing exported. Those are commitments he is personally accountable for keeping.
The floor
A hundred-seat delivery floor in Rawalpindi, built and equipped for United States back-office work rather than converted from something else.
The hours
US business hours means a night shift here. He runs it that way because the alternative is your AR sitting untouched overnight.
The commitments
Six things he will not do
Every one of these is common practice in this industry. Each is a thing that costs something to refuse, which is the only reason a commitment means anything.
- Publish a client count, provider count or collection rate that cannot be shown to you
- Claim a HIPAA certification — no such certification exists, from any government body
- Quote a percentage of your collections
- Ask for an annual contract in order to give you a monthly price
- Start work before the Business Associate Agreement is signed
- Hide the price until he has worked out what you will tolerate
Why it is built this way
Every commitment on this site is one you can check before you spend anything. The price is published. The controls are listed as refusals. The reporting arrives every Friday whether the week went well or badly.
That is deliberate. In an industry where nearly every claim is unverifiable, the only durable advantage is being the vendor whose claims can be checked.
Check it yourself
Everything on this page is verifiable
The founder
LinkedIn profile, in his own name
linkedin.com/in/ibtesamasif ↗
The company
Soft Home Global company page, registered under the earlier spelling
linkedin.com/company/softhomeglobalbpo ↗
The other company
Disclosed, not hidden
linkedin.com/company/eon-weave-labs ↗
Office: Kl 234, Ground Floor, Near Gulshan Abad Gate, Main Adyala Road, Rawalpindi 46000, Pakistan. Email ops@softhomeglobal.com. Prices are on the pricing page, not behind a call.
What you are actually buying
22 roles, published prices, one month minimum
- Certified payroll specialist$1,600
- AR caller / denials$1,700
- Eligibility & benefits$1,700
- Prior authorization$1,900
- Credentialing$2,200
- Medical coder$2,500
- Payment posting$1,500
- Charge entry & claim submission$1,500
- Medical records & ROI$1,500
- Patient billing & statements$1,600
- Chronic Care Management & Remote Monitoring Support$1,700
- Underpayment Recovery & Contract Variance$1,900
- Referral Intake & Coordination$1,600
- Scheduling, Recall & No-Show Recovery$1,500
- Risk Adjustment & Quality Measure Support$2,300
- Workers' Compensation & Personal Injury Billing$1,900
- DME & Orthotics Billing$1,800
- Clinical Research Site Support$2,100
- Provider Enrollment & Revalidation Calendar$2,000
- Behavioral Health & ABA Billing$1,800
- Dental Billing & Insurance Coordination$1,600
- Hospital Patient Access & Pre-Registration$1,700
Per seat, per month, US dollars. Full time, forty hours, US hours.
Questions people ask before a first call
Who will I actually deal with?
Ibtesam directly. The person who agrees the work is the person accountable for it, and he stays on the account rather than handing you to a manager who was not in the room when the scope was set.
What else is he involved in?
Eon Weave Labs, a separate technology company. It is disclosed here because you would find it anyway, and a founder with one undisclosed company is a worse signal than a founder with two disclosed ones.
How do I verify any of this?
The LinkedIn profiles are linked on this page. The office address is on the contact page. The prices are published. Anything else you want to check before a first call, ask — it will be answered plainly, or marked as something we cannot evidence.
Why are the prices published when nobody else does that?
Because a hidden price means a discovery call whose real purpose is working out what you will tolerate. The same number is quoted to everyone and it is on the pricing page, so you can decide whether we are in range before spending twenty minutes finding out. The one published exception is the volume table for partners buying seats in bulk — see the partner page — and it is published for every partner of that size, not negotiated in private.
What happens on a first call?
You describe what is not getting worked. He asks about volume, system and payer mix. You get a straight answer on whether a seat helps and what it costs. No proposal document unless you want one.
What if something goes wrong mid-engagement?
You reach him directly, not a ticket queue. Thirty days notice to cancel, no penalty and no argument. He would rather you left in month two than stayed unhappy for a year, because an unhappy client who stays is a reference that can never be used.
Three ways to check us before you commit to anything.
Next step
Twenty minutes, with the person accountable
No deck, no discovery call theatre. You describe what is not getting worked and I tell you whether a seat fixes it — including when the answer is no.
Or write to ops@softhomeglobal.com