The first call
Twenty minutes, no deck. He tells you whether a seat fixes your problem, including when the honest answer is that it does not.
The person accountable
Ibtesam Asif
Founder of Soft Home Global. On every account personally. The person who agrees the work is the person accountable for it, and he stays on the account rather than handing you to a manager who was not in the room.
Why this page exists
You are being asked to hand a stranger a login to your practice
That is what an outsourcing decision actually is. Someone in another country gets a named account in the system holding your patients, your claims and your revenue.
Most sites answer that with a stock photograph and a sentence about twenty years of excellence. You cannot check either. So this page gives you the face, the name, the city, the other company, and the profiles — and every claim on it is something you can verify before you spend a rupee or a dollar.
Accountability
What he is personally responsible for
Not a job description. The specific things that land on him when they go wrong.
Who sits on your account
A named person, not a pool. He picks them, trains them on your workflow, and tells you if that person changes.
The Friday report
What was done, the numbers you chose, and what went wrong. He writes it. Bad weeks are reported as bad weeks.
The security refusals
BAA before access. Named logins. Nothing exported. Those are commitments he is personally accountable for keeping.
The floor
A hundred-seat delivery floor in Rawalpindi, built and equipped for United States back-office work rather than converted from something else.
The hours
US business hours means a night shift here. He runs it that way because the alternative is your AR sitting untouched overnight.
The commitments
Six things he will not do
Every one of these is common practice in this industry. Each is a thing that costs something to refuse, which is the only reason a commitment means anything.
- Publish a client count, provider count or collection rate that cannot be shown to you
- Claim a HIPAA certification — no such certification exists, from any government body
- Quote a percentage of your collections
- Ask for an annual contract in order to give you a monthly price
- Start work before the Business Associate Agreement is signed
- Hide the price until he has worked out what you will tolerate
Why it is built this way
Every commitment on this site is one you can check before you spend anything. The price is published. The controls are listed as refusals. The reporting arrives every Friday whether the week went well or badly.
That is deliberate. In an industry where nearly every claim is unverifiable, the only durable advantage is being the vendor whose claims can be checked.
Check it yourself
Everything on this page is verifiable
The founder
LinkedIn profile, in his own name
linkedin.com/in/ibtesamasif ↗
The company
Soft Home Global company page, registered under the earlier spelling
linkedin.com/company/softhomeglobalbpo ↗
The other company
Disclosed, not hidden
linkedin.com/company/eon-weave-labs ↗
Office: Kl 234, Ground Floor, Near Gulshan Abad Gate, Main Adyala Road, Rawalpindi 46000, Pakistan. Email ops@softhomeglobal.com. Prices are on the pricing page, not behind a call.
What you are actually buying
22 roles, published prices, one month minimum
- Certified payroll specialist$1,600
- AR caller / denials$1,700
- Eligibility & benefits$1,700
- Prior authorization$1,900
- Credentialing$2,200
- Certified coder$2,500
- Payment posting$1,500
- Charge entry & claim submission$1,500
- Medical records & ROI$1,500
- Patient billing & statements$1,600
- Chronic Care Management & Remote Monitoring Support$1,700
- Underpayment Recovery & Contract Variance$1,900
- Referral Intake & Coordination$1,600
- Scheduling, Recall & No-Show Recovery$1,500
- Risk Adjustment & Quality Measure Support$2,300
- Workers' Compensation & Personal Injury Billing$1,900
- DME & Orthotics Billing$1,800
- Clinical Research Site Support$2,100
- Provider Enrollment & Revalidation Calendar$2,000
- Behavioral Health & ABA Billing$1,800
- Dental Billing & Insurance Coordination$1,600
- Hospital Patient Access & Pre-Registration$1,700
Per seat, per month, US dollars. Full time, forty hours, US hours.
Questions people ask before a first call
Who will I actually deal with?
Ibtesam directly. The person who agrees the work is the person accountable for it, and he stays on the account rather than handing you to a manager who was not in the room when the scope was set.
What else is he involved in?
Eon Weave Labs, a separate technology company. It is disclosed here because you would find it anyway, and a founder with one undisclosed company is a worse signal than a founder with two disclosed ones.
How do I verify any of this?
The LinkedIn profiles are linked on this page. The office address is on the contact page. The prices are published. Anything else you want to check before a first call, ask — it will be answered plainly, or marked as something we cannot evidence.
Why are the prices published when nobody else does that?
Because a hidden price means a discovery call whose real purpose is working out what you will tolerate. The same number is quoted to everyone and it is on the pricing page, so you can decide whether we are in range before spending twenty minutes finding out.
What happens on a first call?
You describe what is not getting worked. He asks about volume, system and payer mix. You get a straight answer on whether a seat helps and what it costs. No proposal document unless you want one.
What if something goes wrong mid-engagement?
You reach him directly, not a ticket queue. Thirty days notice to cancel, no penalty and no argument. He would rather you left in month two than stayed unhappy for a year, because an unhappy client who stays is a reference that can never be used.
Three ways to check us before you commit to anything.
Next step
Twenty minutes, with the person accountable
No deck, no discovery call theatre. You describe what is not getting worked and I tell you whether a seat fixes it — including when the answer is no.
Or write to ops@softhomeglobal.com